News Releases

Chubb Embarks on Innovative Brand Campaign in Malaysia
Dec 14, 2016
Chubb branded cars on the tow trucks on the move in Kuala Lumpur.

13, December 2016 — Chubb Insurance Malaysia Berhad, formerly known as ACE Jerneh Insurance Berhad  recently embarked on an innovative brand campaign to raise visibility for its new corporate identity that showcases a palette of nine complementary colours; reflection of the company’s diversity, optimism and energy.

The Chubb brand is a well-known name in the insurance industry globally and is often associated with quality risk management products and solutions complemented by its renowned claims and customer service. To educate the general public locally about the Chubb name, the company deployed innovative brand activation tactics and online marketing to create market buzz in Kuala Lumpur and Penang.  Tow trucks with Chubb branded cars in tow cruised around high traffic areas in Kuala Lumpur and Penang while making pit stops at popular eateries and shopping malls to distribute free gifts to the public.  Interested members of the public were also invited to take part in an online contest where the winner would walk away with fuel vouchers worth RM1,500.

In Kuala Lumpur, Chubb branded cars and tow trucks were seen in Bukit Bintang, Jalan Ampang, Petaling Street, Merdeka Square, Masjid India, Mutiara Damansara, Subang Taipan and Sunway.  In Penang, the brightly branded vehicles made their rounds in areas such as Victoria Street, Upper Beach Street, Fort Cornwallis, Batu Ferringhi, Gurney Drive and Georgetown.

“The change of our legal entity name was in line with our ultimate parent company, Chubb Limited’s (formerly known as ACE Limited) name change following the completion of its acquisition of Chubb Corporation in January 2016,” said Steve Crouch, Country President for Chubb Insurance Malaysia Berhad.  “Chubb will continue to build upon the strong foundation of ACE Jerneh where we had an established  brand presence in Malaysia.  This initiative is one of many activities we will embark on to ensure that the public is aware of the transition from ACE to Chubb.  The Chubb name may be new in Malaysia, but our commitment remains the same – to provide our customers, business partners, employees and other stakeholders with superior quality and service that they have learnt to expect,” he further added.

For more information on the online contest, visit as the contest ends on 31 December 2016.

About Chubb

Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index.  Chubb maintains executive offices in Zurich, New York, London and other locations, and employs approximately 31,000 people worldwide.

Chubb’s operation in Malaysia (Chubb Insurance Malaysia Berhad) provides a comprehensive range of general insurance solutions for large corporates, small and medium-sized businesses, as well as individuals through a multitude of distribution channels. With a strong underwriting culture, the company offers responsive service and market leadership built on financial strength. Chubb in Malaysia has a network of over 23 branches and more than 2,500 agents.

More information can be found at

Media Contact

April Lim   +603 2058 3315

Chubb Insurance Malaysia Berhad

(formerly known as ACE Jerneh Insurance Berhad)

Wisma Chubb

38 Jalan Sultan Ismail

50250 Kuala Lumpur