News Releases

“Chubb on Wheels” campaign launches to create brand visibility
Aug 27, 2017
Country President, Steve Crouch with one of the brightly coloured Chubb branded vehicles during the official launch of Chubb on Wheels

28 August 2017 — Chubb Insurance Malaysia Berhad (Chubb) recently launched a new advertising campaign - Chubb on Wheels - to raise visibility for the brand.

The Chubb brand is a well-known name in the insurance industry globally and is associated with quality risk management products and solutions complemented by its renowned claims service.

The objective of Chubb on Wheels is to create market awareness in major cities in the country.  A total of 120 cars emblazoned with Chubb-branded stickers were deployed in this campaign to bring awareness to the general public about the brand.  Sixty Chubb branded vehicles will cruise in and around Klang Valley, with 30 in Penang and Johor Bahru respectively for a period of three months from mid-August to end-November 2017.

The campaign kicked-off with a colourful launch held at Chubb’s head office in Jalan Sultan Ismail, Kuala Lumpur.  Chubb employees had the first glimpse of the Chubb on Wheels vehicle at the launch before a convoy of 20 cars with the brightly coloured Chubb-branded stickers began to ply the busy streets. 

“It’s been a year since the Chubb brand was launched in Malaysia.  The Chubb name may still be new to many who knew us as ACE Jerneh before the name change.  Our aim is to continue to embark on various initiatives to raise the awareness of the Chubb brand and most importantly, to ensure the public is aware that we have transitioned from ACE Jerneh to Chubb,” said Steve Crouch, Country President of Chubb in Malaysia.  He added, “Besides brand recognition, the campaign will also help bring increased awareness to our first non-tariff rated motor policy, MY Car Insurance.” Using the car as the canvass for our brand is not only expedient for our new product launch but helps with brand recall given the visibility of the brightly colored stickers on the cars.”   

About Chubb

Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index.  Chubb maintains executive offices in Zurich, New York, London and other locations, and employs approximately 31,000 people worldwide.

Chubb’s operation in Malaysia (Chubb Insurance Malaysia Berhad) provides a comprehensive range of general insurance solutions for large corporates, small and medium-sized businesses, as well as individuals through a multitude of distribution channels. With a strong underwriting culture, the company offers responsive service and market leadership built on financial strength. Chubb in Malaysia has a network of 23 branches and more than 2,500 agents.

More information can be found at

Media Contact

April Lim

+603 2058 3315  

Chubb Insurance Malaysia Berhad

Wisma Chubb

38 Jalan Sultan Ismail

50250 Kuala Lumpur