News Releases

Chubb’s “More Trees for A Better Tomorrow Project” Supports Reforestation Efforts in Borneo
Sep 21, 2022

KUALA LUMPUR, 21 SEPTEMBER 2022 – Chubb Insurance Malaysia Berhad today announced a commitment to reforestation efforts in Borneo through a collaboration with Animal Projects & Environmental Education Sdn. Bhd. (APE Malaysia). This initiative is in line with Chubb’s long history of supporting environmental and ecological restoration projects that protect biodiversity and capture or prevent the release of carbon. 


Launched under Chubb’s “More Trees for A Better Tomorrow” Project and APE Malaysia’s “Restore Our Amazing Rainforest (ROAR)” Programme, the reforestation initiative will see a contribution of 10 new trees planted for every Chubb customer that has an Environmental Impairment Liability Insurance policy. Policyholders will receive a photo and an electronic certificate showing the GPS coordinates where their trees are located.  The project is in the Lower Kinabatangan Wildlife Sanctuary, Sabah.


“APE Malaysia is happy to plant trees with Chubb Insurance Malaysia Berhad on behalf of their customers. This partnership allows us to plant more trees on our habitat restoration sites in the Lower Kinabatangan Wildlife Sanctuary. In recent years, we have seen more companies and businesses taking positive actions for the environment.  This collaboration shows Chubb Insurance Malaysia Berhad's commendable commitment to this cause. They will also indirectly support the local community that is involved in our project. We hope to see more companies doing their part in making a positive difference for the environment,” said Mazrul Mahadzir, Project Director of APE Malaysia.


Earlier this year, Chubb has successfully planted 220 trees via APE Malaysia’s ROAR Programme. “We recognise that supporting planned reforestation efforts is an important way in reversing biodiversity loss and mitigating climate change. It is with great pleasure to know that through this collaboration, we are not just helping to restore degraded forests, but also create reforestation-related job opportunities for the local community,” said Steve Crouch, Country President of Chubb in Malaysia.


“As a company, we have been working to reduce the environmental footprint of our operations through tangible initiatives, beginning internally with digitalisation efforts to reduce paper consumption. We are proud of the progress we have made and are committed to taking further steps to create meaningful improvements,” added Steve.


About Chubb

Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 34,000 people worldwide.

Chubb’s operation in Malaysia (Chubb Insurance Malaysia Berhad) provides a comprehensive range of general insurance solutions for individuals, families and businesses, both large and small through a multitude of distribution channels. With a strong underwriting culture, the company offers responsive service and market leadership built on financial strength. Chubb in Malaysia has an extensive branch network and more than 2,600 independent distribution partners (agents).


About Animal Projects and Environmental Education (APE Malaysia)

Animal Projects & Environmental Education Sdn. Bhd. (APE Malaysia) is an accredited social enterprise that works to improve wildlife welfare in captivity and in the wild.  APE Malaysia started planting trees in the Lower Kinabatangan in 2008. The project is based at Kampung Sukau and is supported by the local community, providing income to more than 25 households. To date, more than 76,000 trees have been planted and maintained by the team boasting a 75-80% survival rate.  For more information, please contact


Media Contact
Chubb Insurance Malaysia Berhad
April Lim
Phone: +603 2058 3315

Media Contact
Animal Projects and Environmental Education (APE Malaysia)
Mazrul Mahadzir