Chubb Life Thailand Launches 678 Step Savings Product to Help Customers Achieve Financial Goals

Well-known actor Mr. New Chaiyapol Julian Pupart to help launch new savings product with online campaign

Sep 17, 2024

Chubb Life Assurance Public Company Limited (“Chubb Life Thailand”), today announced the launch of 678 Step Savings, a new savings product with life insurance designed to help customers achieve their financial planning goals.

The 678 Step Savings product has a short premium payment duration of six years, while providing customers with long-term life coverage until the age of 78. Customers are also guaranteed an annual step-up cashback starting from 9% of the sum assured in the first year until the age of 77, and a maturity benefit of up to 600% of the sum assured. Additionally, in the event of an unforeseen accident resulting in loss of life, customers will receive life insurance coverage of up to 1,200%* of the sum assured or cash surrender values of paid premium.

Ms. Alisa Areepong, Country President, Chubb Life Thailand said, "We believe wealth planning is essential to achieving financial stability and to realizing individual’s goals. We recognize our customers’ increasing desire to protect their future and prepare for life’s uncertainties. The newly launched 678 Step Savings product offers our customers a reliable path to creating financial security, allowing them to leave a lasting legacy for their loved ones when life’s unexpected events occur.”

The launch coincides with an advertising campaign featuring Mr. New Chaiyapol Julian Pupart, a model/actor in Thailand. The advertisement, which launched on September 14. 2024, will appear on online platforms including Facebook, Instagram, YouTube, and TikTok.

678 Step Savings Features and Benefits include:

Premium payment duration as short as six years with life coverage up to age 78
Guaranteed returns: starting from 9% of the initial sum assured from the end of the first policy year, gradually increasing to 11% of the initial sum assured from the end of the 14^th policy year, up until the age of 77
Receive a large sum payout of up to 600%* at the end of the policy year once 78 years of age is reached
Receive a payout benefit of up 600%* of the sum assured in case of death, or in case of death caused by an accident, receive a lump sum payout of up to 1,200%*
Simple application process without the need for an examination or answering health-related queries
Receive a benefit from a personal income tax deduction for premiums paid, according to the requirements of the Revenue Department

More information about 678 Step Savings can be found at: https://www.chubb.com/th-en/personal/678step-savings-insurance.html

Note: Before making any insurance decisions, purchasers should carefully understand the details, coverage, and terms and conditions. Please refer to the brochure and insurance policy for more information. Insurance underwriting is subject to Chubb Life Thailand’s terms and conditions.

* % of the sum assured amount or cash surrender values of paid premium deducted by all cash coupons which have already been received from the policy benefit, depending on whichever is the highest.