News Releases

HONG KONG, November 11, 2025 –Chubb Life Hong Kong today announced the launch of the Side by Side Dementia Insurance Plan (Side by Side), Hong Kong’s first standalone policy dedicated to supporting individuals with dementia and their caregivers. Side by Side offers a simple application process, benefits payable upon initial diagnosis of both moderate dementia and severe dementia, and holistic end-to-end support, building on Chubb Life Hong Kong’s deep understanding of and commitment to address the evolving needs of the silver aged community.

 

Hong Kong faces a significant demographic shift, with one in three residents expected to be aged 65 or above by 2046¹, and dementia cases projected to exceed 390,000 by 2045². The burden on families is substantial, with an alarming 42% of family caregivers reporting depression³.

 

Designed in response to critical care challenges faced by dementia patients and their families, Side by Side provides holistic support throughout the long-term dementia journey, offering both financial and emotional lifelines. Key features include:

• Early detection and diagnosis: Complimentary cognitive assessments⁴ for the Insured and designated family members, prioritizing early prevention.
• Financial support: Benefits payable upon initial diagnosis of both moderate dementia and severe dementia. Continuing Care Benefit provides long-term monthly payouts after the severe dementia benefit is paid.
• Flexible settlement options⁵: Choice of lump sum or monthly installment plan for severe dementia benefits.
• Premium waiver: All future premiums waived after a severe dementia diagnosis.
• Management continuity: Appointment of a designated successor owner⁶ to minimize complicated procedures if the original owner becomes mentally incapacitated.  
• Simple application: Answering just one health question and no medical underwriting required.

 

Recognizing the burden on caregivers, Side by Side includes a Caregiver Support Benefit, reimbursing professional counselling expenses after the insured is diagnosed with severe dementia. In addition, the Step by Step Care value-added service⁴, available in Hong Kong, Macau, and designated Greater Bay Area cities, grants families access to personal case management, early cognitive assessment, daily living support, therapy services, and ongoing training programs - all designed to provide accessible and personalized support. 

 

Belinda Au, President of Chubb Life Hong Kong and Head of North Asia, said, “Introducing Hong Kong’s first dedicated dementia insurance plan, Side by Side, is more than a product innovation - it is a reflection of our commitment to building a stronger, more connected community. What sets Side by Side apart is its holistic approach with a special focus on supporting caregivers, because we understand that dementia touches not only individuals, but everyone around them. Side by Side is designed to provide practical solutions and emotional support at every stage of the journey.”

 

Side by Side is the latest addition to Chubb Life Hong Kong’s signature Silver Life product series, which is specifically tailored for silver age customers. The series offers comprehensive solutions, including life protection, hospital and surgical cash coverage, cancer protection coverage, and now, dedicated dementia coverage.

For more information about Side by Side Dementia Insurance Plan, please refer to: https://www.chubb.com/hk-en/personal/side-by-side-dementia-insurance-plan.html

 

 

 

¹Hong Kong Census and Statistics Department: http://bit.ly/4nTyLpH

²Hong Kong Alzheimer’s Disease Association: http://bit.ly/3VtYecK

³The Hong Kong Polytechnic University: http://bit.ly/3KkxoRW

⁴These services do not form part of the Plan. Please refer to the “Step by Step Care – value-added services leaflet” for details and the applicable terms and conditions of the related services.

⁵The availability of the payment options is subject to Chubb Life Hong Kong’s prevailing administrative rules, as determined by the company periodically. If the installment payment option is selected and the Insured passes away after the Severe Dementia Benefit becomes payable but before all installments have been disbursed, the outstanding balance of the Severe Dementia Benefit will be paid to successor owner in a lump sum, upon receipt of the Insured’s proof of death.

⁶Upon diagnosis of the Insured as mentally incapacitated (as defined under the Mental Health Ordinance (Cap. 136 of the Laws of Hong Kong)) by a registered specialist in psychiatry, neurology or geriatrics, the successor owner shall assume ownership of the policy.
 

This article is intended for general reference only and should not be regarded as professional advice, recommendation and does not form part of the policy. This article should be read along with other materials which cover more product information. Such materials include, but not limited to, product brochures setting out key product risks, policy provisions that contain the detailed terms and conditions, benefit illustrations (if any), policy documents and other relevant promotional or marketing materials, which are all available upon request. You might also consider seeking independent professional advice if needed. This article is intended to be displayed in Hong Kong only and does not construe as an offer to sell or solicitation to buy or provision of any insurance products outside Hong Kong. The above plan is a standalone policy and may be purchased independently without bundling with other insurance products.

 

-ENDS-

 

More photos can be downloaded from this link.

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Photo captions

 

A panel discussion was held at the kick-off event of Side-by-Side Dementia Film Festival. Leading voices in the field of dementia care and advocacy — including  (from left to right) Queenie Man, Founder & CEO of The Project Futurus; Alison Lim, Singaporean early-onset dementia advocate and founder of Dementia & Co; Belinda Au, President of Chubb Life Hong Kong and Head of North Asia; and celebrity caregiver Vincci Cheuk, shared insights into dementia and caregiving. Together with caregivers and experts, they opened a safer, more informed space for dialogue around dementia.

To foster empathy and reshape the narrative around dementia, Chubb Life Hong Kong will host Side-by-Side Dementia Film Festival at Emperor Cinema from November 11, 2025, featuring local and international films on dementia and caregiving. The public is invited to join upcoming screenings and take part in this movement for dignity. Enjoy a buy-one-get-one-free ticket offer—bring a loved one and start meaningful conversations! For more details and to get involved, visit: https://www.chubblife.com.hk/dementia/en/

 

 

About Chubb

Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. The company is defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb employs approximately 43,000 people worldwide. Additional information can be found at: https://www.chubb.com/

 

Media Contact

Chubb Life Insurance Hong Kong Limited

Ireen Hung	Andrew Wan
E: ireen.hung@chubb.com	E:  andrew.wan@chubb.com
T: +852 9302 9650	T: +852 9660 5040

 

 

 

 

Appendix

 

Chubb Life Hong Kong Prioritizes Dementia Care

Side by Side Dementia Insurance Plan (Side by Side) is specifically designed for matured individuals and pre-retirees who are highly concerned about their quality of life and support options following a dementia diagnosis.

 

1) Simple, Targeted Coverage -- No Unnecessary Hurdles.

Application is made easy with a single health declaration focused on dementia and stroke. If you’re primarily concerned about dementia, you can get the protection you need with an easy process, a great fit for mature and pre-retiree individuals who may face challenge with traditional, more complex critical illness plans.

 

2. Maximum Protection, Minimal Cost.

By focusing solely on dementia coverage, the premiums are more affordable for those seeking dedicated protection. You get the targeted support you need for dementia care, without paying for coverage you don’t want.

 

3. Care Extended to The Ones Who Care for You.

The plan goes beyond financial support for an advanced medication, rehabilitation and long-term living expenses. The emotional and mental toll on caregivers are also recognised, offering coverage for their counselling expenses to help to support your family’s well-being.

 

4. A Good Addition to Silver Life Product Suite.

Side by Side is a valuable addition to Silver Life product series, allowing us to offer comprehensive suite of protections for silver age customers, including life protection, hospital and surgical cash coverages, cancer protection coverage, and now, dedicated dementia coverage.

 

The capitalized terms herein shall have the meanings as defined in the policy provisions of this product.