News Releases

March 15, 2016 — ACE Life in Hong Kong, a Chubb Company today announced that it had  earned the “HKIM Market Leadership Award” title in Integrated Insurance, at the inaugural Market Leadership Awards 2015 (“the Awards”) organized by Hong Kong Institute of Marketing (HKIM).

The Awards honor individuals and enterprises that have demonstrated outstanding achievement in areas such as market share growth, customer engagement and brand awareness over 2015.

Allan Lam, Country President of ACE Life in Hong Kong, said, “We are delighted and honored to be one of the only three industry leaders to receive the accolade, in recognition of our commitment to creating exceptional and innovative marketing campaigns. Adding this market leadership award to our list of accolades demonstrates our capabilities to develop effective marketing strategies. This achievement will further drive us to develop innovative marketing ideas in order to achieve market growth and maintain our leading position.”

ACE Life achieved particular success last year with the establishment of its first Global Wealth Management Center in Hong Kong. Catering to the growing needs of high-net-worth individuals, the Center provides value-added services and exceptional customer experiences with tailor-made wealth planning solutions. Wealth management clients can benefit from the comprehensive products offered by ACE’s life and general insurance operations under the ‘One ACE’ umbrella, to meet their complex savings, investment, health, protection and wealth transfer needs. The Center is one of the latest innovative initiatives showcasing how ACE Life keeps ahead of the competition, since this one-stop flexible solution allows high-net-worth clients to mix and match specific plans and products to suit their diverse requirements.

The inaugural HKIM Market Leadership Awards comprise three categories which are Individual Awards, Enterprise Awards and Service Provider Awards, with winners selected by a panel of leading experts comprising HKIM Honorary Chairman Dr. Michael Y. K. Chan and its Council Members. Different from many marketing awards, the measurement of contestants’ performance is not confined to a specific campaign but rather a year-long assessment of whom can demonstrate marketing professionalism and leadership in areas of effective marketing strategy, integrated branding initiatives, diversified communication campaigns, innovative media solutions and business integrity & social responsibility.